Vancouver, BC · Case study
Aritzia at CF Pacific Centre: 935 sq ft of hoarding graphics in four days
Aritzia needed hoarding graphics up fast on the site of its future CF Pacific Centre flagship in downtown Vancouver, opening in 2028. The request came in on a Tuesday marked "need up ASAP". The finished wall went up Friday night.

The project
- 935 sq ft of full-coverage graphics on a drywall hoarding, carried across the returns, service doors and exit door so the whole run reads as one campaign
- Measured on site by our team the day after the request
- Our design team laid out Aritzia's campaign imagery across the panels and adjusted the proof to the site measurements
- Printed on our matte film and installed after hours by our Vancouver crew
- Certificate of insurance and WorkSafeBC coverage in place, as the centre required
What made it work
- Printing before final sign-off: to hold the Friday install, production started printing the approved panels on Thursday morning while the remaining panels were still being approved.
- Caught in quality control: one printed panel showed lines in the lettering, so we reprinted it Friday morning before it went on the wall.
- Measured, not estimated: the site measurements led to small proof adjustments (the left-hand panels came in one inch narrower each), so every seam landed where it should.
- After-hours install: the crew installed Friday night, so the centre stayed clear for shoppers.


What's on the wall
The Aritzia wordmark repeats along the run so it reads from both directions of the corridor. The copy announces the 2028 flagship and points shoppers to Aritzia's other Pacific Centre boutiques in the meantime, and a QR code recruiting message turns the hoarding into a hiring tool before the store opens.

Timeline
- Tuesday, October 13Request in, marked "need up ASAP"
- Wednesday, October 14Site measurements, first proof and revised proof
- Thursday, October 15Approval and printing, starting with the approved panels to hold the schedule
- Friday, October 16One panel reprinted after a quality check; installed that night
Request to installed in four days.