Vancouver, BC · Case study

    Aritzia at CF Pacific Centre: 935 sq ft of hoarding graphics in four days

    Aritzia needed hoarding graphics up fast on the site of its future CF Pacific Centre flagship in downtown Vancouver, opening in 2028. The request came in on a Tuesday marked "need up ASAP". The finished wall went up Friday night.

    Aritzia hoarding graphics at CF Pacific Centre, Vancouver
    The finished hoarding, announcing Aritzia's 2028 flagship.

    The project

    • 935 sq ft of full-coverage graphics on a drywall hoarding, carried across the returns, service doors and exit door so the whole run reads as one campaign
    • Measured on site by our team the day after the request
    • Our design team laid out Aritzia's campaign imagery across the panels and adjusted the proof to the site measurements
    • Printed on our matte film and installed after hours by our Vancouver crew
    • Certificate of insurance and WorkSafeBC coverage in place, as the centre required

    What made it work

    • Printing before final sign-off: to hold the Friday install, production started printing the approved panels on Thursday morning while the remaining panels were still being approved.
    • Caught in quality control: one printed panel showed lines in the lettering, so we reprinted it Friday morning before it went on the wall.
    • Measured, not estimated: the site measurements led to small proof adjustments (the left-hand panels came in one inch narrower each), so every seam landed where it should.
    • After-hours install: the crew installed Friday night, so the centre stayed clear for shoppers.
    Aritzia hoarding graphics continuing across service doors along a CF Pacific Centre corridor
    The graphics carry across the service and exit doors.
    Full-bleed Aritzia campaign panel on the CF Pacific Centre hoarding
    Full-bleed campaign imagery, panel to panel.

    What's on the wall

    The Aritzia wordmark repeats along the run so it reads from both directions of the corridor. The copy announces the 2028 flagship and points shoppers to Aritzia's other Pacific Centre boutiques in the meantime, and a QR code recruiting message turns the hoarding into a hiring tool before the store opens.

    Wrapped corner return of the Aritzia hoarding at CF Pacific Centre
    Returns are wrapped, so the run reads as one wall.

    Timeline

    1. Tuesday, October 13Request in, marked "need up ASAP"
    2. Wednesday, October 14Site measurements, first proof and revised proof
    3. Thursday, October 15Approval and printing, starting with the approved panels to hold the schedule
    4. Friday, October 16One panel reprinted after a quality check; installed that night

    Request to installed in four days.

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