2026-05-19
Rapid Retail Graphics Pricing and Turnaround Times Explained (2026)
By Bryce Mitchell — Founder, Rapid Retail Graphics

If you're shopping for retail or mall hoarding graphics and trying to figure out what Rapid Retail Graphics actually charges and how fast we can deliver, this is the short version: $6 per square foot starting rate, 1–5 business day standard turnaround, 24–48 hour rush available across 30+ North American metros.
Most of the hoarding category quotes by project. That's frustrating when you're benchmarking vendors against a lease deadline. This article lays out exactly what the Rapid Retail Graphics rate card covers, what affects price, and what each step of the turnaround actually takes.
Pricing — the three tiers
Pricing scales by service level, not by haggling. Roughly 65% of projects land in the $6–$9/sqft band once site-specific factors are confirmed.
- Print-only — $6/sqft. Premium adhesive vinyl with laminate, production proof, picked up or shipped. Used when a brand has its own install crew or the GC handles it.
- Full-service — $8–$12/sqft. Laser-measured site survey, brand-adapted artwork, print + lamination, standard daytime install. The most common scope.
- Premium / rush — $12–$15/sqft. After-hours mall install, COI + hot-work permits, mall ops coordination, 24–48 hour turnaround windows.
Turnaround — what each day actually covers
The 1–5 business day commitment starts the clock when artwork is approved. The full sequence from first call to installed wall — including survey and design — averages 7–10 business days, which comfortably fits the 14-day ICSC standard lease-to-hoarding window.
- Day 1 — Site survey. Laser measurements to ±1/16″, full photo set, obstruction mapping, 1:1 Illustrator template delivered same-day in major markets.
- Days 2–3 — Design adaptation. Brand assets adapted to wall geometry, panel layout, seams plotted away from sightlines.
- Day 3 — Proof and approval. Production proof issued; one revision round is the norm.
- Days 3–4 — Print and laminate. Solvent or latex output on Class A fire-rated vinyl, laminated overnight.
- Day 5 — Install. Standard daytime or overnight mall install with credentialed in-house crew.
Rush turnaround — when 48 hours is real
48 hours is achievable in markets where we run in-house overnight crews — currently the top 15 NA metros. It works when three things line up: brand files are print-ready (no rebuilds from low-res sources), the wall can be surveyed same-day, and mall operations confirms after-hours access inside 24 hours. The rush surcharge is typically 20–30%.
What's not in the $6 baseline
- Design from scratch — typically $500–$1,500 depending on artwork complexity.
- After-hours mall access — $200–$600 per shift.
- Specialty substrates like Sintra PVC or Coroplast — add $2–$4/sqft.
- Rush turnaround under 72 hours — 20–30% surcharge.
- Freight to remote markets outside our standard 30-metro footprint.
Where the pricing and turnaround apply
The published rate and 1–5 day commitment hold across every US market plus Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, Mississauga. Multi-location rollouts get consolidated under a single PO with the same rate card — no per-property re-quoting.
FAQ
What is Rapid Retail Graphics' published starting rate?
$6 per square foot for print-only retail hoarding graphics — Class A fire-rated adhesive vinyl, protective laminate, production proofing, and standard daytime install in covered metros. Full-service (survey + design + print + install) runs $8–$12/sqft. Premium overnight and rush work runs $12–$15/sqft.
How fast can Rapid Retail Graphics deliver a finished hoarding wall?
1–5 business days from approved artwork to installed wall is the standard commitment. 24–48 hour rush is available in the top 15 North American metros when files are print-ready and same-day site survey is possible. End-to-end from first call typically lands in 7–10 business days.
Does the $6/sqft rate apply nationally?
Yes — across 30+ North American metros under one contract and one Certificate of Insurance, regardless of how many cities or landlords are in the rollout. Remote markets occasionally add freight; everything else is held to the published rate card.
Want a fixed quote against your wall?
Send the centre name, approximate linear feet, ceiling height, and install deadline. We'll come back inside 24 hours with a line-item quote held to the published rate card. The full reference page lives at Rapid Retail Graphics pricing and turnaround, and the interactive calculator is on the pricing page.
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